About Us

Our Story

Petnove was born from a simple act of love - one rescue dog named Luna, and a harness that hurt her.

In 2020, our founder Max adopted Luna, a shy border collie mix who had never worn a harness before. Every harness he tried either slipped off her narrow frame or rubbed painfully against her skin. Frustrated by the lack of comfortable, well-designed options, Max decided to make one himself. Word spread fast - friends, neighbors, and local shelter volunteers all asked where they could get one.

That was the beginning of Petnove.

More Than a Store

From the start, we made a commitment: only carry products we would use for our own pets. No shortcuts, no mystery materials, no products that look good in photos but fail in real life. Every item we stock has been reviewed, tested, and approved by real pet owners.

By 2022, we had expanded to serve dogs, cats, and every pet owner who wanted better for their companion. Our community grew to over 5,000 happy customers - and kept growing.

Where We Are Today

Today, over 10,000 pets live better lives because of Petnove. We donate 1% of every sale to animal shelters, helping more animals find their forever homes.

Our Promise to You

• Only products we trust with our own pets
• Transparent materials and honest descriptions
• Fast, friendly support - always from a real person
• 1% of sales donated to animal shelters

Thank you for being part of our pack.

- The Petnove Team